RealTime IT News

TALK.com Renews Marketing Alliance with AOL

Telecom player TALK.com has apparently decided its marketing relationship with America Online is bringing in enough new customers, because on Tuesday the start-up said it would continue the alliance for another year.

Financial terms of the agreement weren't disclosed, but the deal makes TALK.com (TALK) the exclusive provider of long distance services to AOL (AOL) subscribers. TALK.com will also non-exclusively offer wireless and local services to AOL subscribers.

"The continuing relationship with AOL enhances TALK.com's existing strategy of selling local and long distance services to residential and small business customers throughout the US," said Gabe Battista, chairman and chief executive officer of TALK.com.

"Concurrent with this agreement, we will accelerate our marketing investment with new partners to complement the high-volume AOL channel. TALK.com will maintain all of the online and offline marketing channels, which have been successful to date."

TALK.com's marketing partners include Prodigy, CompuServe, Wired Digital, E*trade, and CDNOW.

TALK.com, while not offering Internet telephony services, is using the Internet to handle its billing and communication with customers.