RealTime IT News

Alternate Marketing Networks Buys AdTrackMedia.com

In a bid to expand its capabilities in the growing field of online marketing, Alternate Marketing Networks Inc. on Thursday acquired AdTrackMedia.com, an Internet ad serving and management firm.

Specific financial terms of the cash and stock deal weren't disclosed.

Alternate Marketing's (ALTM) traditional business has been in the placement of advertising circulars, in-home sampling, coupon programs, and telephone directory delivery.

Over the past year, though, the company has been working to expand its online capabilities, recently acquiring Total Logistics, Inc., a company that that uses the Internet to facilitate the set up and tracking of freight. The acquisition of AdTrackMedia.com represents a further step in that direction.

"The addition of AdTrackMedia.com allows us to offer a greater breadth of marketing and advertising services to our customers, who increasingly look to Alternate Marketing Networks as a single-source provider," said Phillip Miller, chairman and chief executive officer.

"AdTrackMedia's online capabilities fully complement our existing offline services, giving us the opportunity to cross-sell products and services to all our customers."

AdTrackMedia.com sells, manages, serves, and tracks ad campaigns for small- and medium-sized Web publishers.

Evaldo "Fred" Dupuy, founder and president of AdTrackMedia.com, will join Alternate Marketing Networks as a consultant and serve on the Company's newly created Internet advisory board.