AdForce Offers Interactive Banners
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AdForce Promotions 1.0 creates banners designed to generate customer interaction. Advertisers can use the product to seamlessly post special offers on any Web site. A fast, non-intrusive method of ad deployment first appears on a user's Web page in the form of a teaser--a graphic image inviting the user to click through. Clicking on the teaser leads to a pop-up billboard, which displays the promotional offer.
A menu of options allows advertisers to tailor their campaigns. Selections include iQpon, a digital coupon; iQaction, which drives traffic to brick and mortar stores; iQsweepstakes, which develops a prospect database; iQlead, which develops a qualified database; iQstore, which display one or more products; iQsurvey, which provides data on customers; and iQpremium, an incentive program to complete an action. Summary reports detail the number of pop-ups, click-throughs and click-through rates by date every week or month as well as the lifetime of a campaign.
Web users enjoy engaging banners that are non-intrusive, fast loading and relevant to their personal interests, said Dee Cravens, Ad Force Promotions' executive vice president.