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smartRay.com, Showtime Networks Debut Wireless Ad Campaign

Start-up wireless player smartRay.com on Monday took a crucial first step as it ramps up, signing a first advertiser -- Showtime Networks -- for the entertainment section of its mobile content network.

The ad campaign, in which Showtime will sponsor entertainment-related content delivered to mobile phones, pagers, and wireless PDAs, is the first part of a relationship with the two companies. Eventually, the companies hope to develop additional custom wireless content and programming, including program schedules and reminders, behind-the-scenes information, and movie reviews.

"We're excited to take the Showtime brand name to the newest 'small screen'-- cell phones, pagers and PDAs," said Troy Tyler, president and chief executive officer of smartRay Network Inc.

"This partnership is the perfect example of our ability to combine leading content providers with a relevant advertiser. We were seeking a category-leading innovator to sponsor our wireless entertainment content, and we're thrilled to have partnered with a trusted entertainment organization like Showtime."