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Epinions.com, OpenTable.com Plan Co-Branded Site

Consumer review site Epinions.com this week partnered with restaurant reservation firm OpenTable.com to create a co-branded site that marries their specialties -- opinions about restaurants and reservations.

The deal gives OpenTable.com exposure through Epinions.com, as well as content that may help drive customers to the restaurants it serves. For Epinions.com, the deal provides added functionality to its users. Financial terms of the deal weren't disclosed.

The site will let consumers search through user-created reviews of restaurants, then make reservations at the ones in which they're interested.

"In the short time since we've added restaurant reviews to the Epinions.com site, they have become one of the most popular areas on our network," said Nirav Tolia, co-founder and chief executive officer of Epinions.com.

So far, the company has collected around 5,000 restaurant reviews. OpenTable.com only works with a few hundred of those locales, but it is working to expand across the country.