Staples.com Kicks Off Multi-Media Marketing Effort
The online arm of the office supplies retailer, Staples.com, on Monday kicked off a marketing push that plays up the future of buying office supplies online.
The campaign, which aims to reach small businesses and drive traffic, loyalty, and sales, begins with a 30-second television spot on prime time and cable networks. It will also include promotional offers, online advertising, print ads, direct mail, and e-mail marketing.
The humorous spot shows an office manager who uses Staples.com
The campaign was created by Staples' in-house agency, with help from Cliff Freeman & Partners for the TV ad.
to manage his small business' office supplies purchasing.
Although he's actually working in the present day, he pretends to be a
cutting-edge office manager in the future. His co-workers stop by his desk
and wonder about his bizarre "future man" alter ego.