RealTime IT News

Achieva.com Taps DDB Worldwide for Ad Campaign

College admissions counseling site Achieva.com on Wednesday called on DDB Worldwide and DDB Digital to help it craft a national advertising campaign.

DDB Worldwide will work on the print and broadcast segments of the campaign, while DDB Digital will focus on online advertising and marketing partnerships.

"Our goal is to create the premier college prep brand, and we are looking to DDB for the counsel and expertise that will leverage Achieva.com's unique combination of product offerings, strategic partnerships and multi-tiered business model," said Steve Feuling, vice president and general manager, Achieva Consumer Online Division.

Achieva.com is the online offshoot of the Achieva College Prep Centers, which helps high school students get accepted into colleges.