Blue Dingo Launches Campaign for Cuervo Gold
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Blue Dingo Digital, the New York-based Web site development and marketing subsidiary of Grybauskas Beatrice Advertising, launched a new banner ad campaign on behalf of the "Call Jose Cuervo at Half-Time" contest.
The contest will run during the thirty minute half-time period of the Super Bowl to be broadcast on NBC-TV, Sunday, Jan. 25.
"It's a successful online promotion that grows with the Web," said Joe Beatrice, president of Blue Dingo Digital. "Last year we saw a 64% increase in entrants. With the support of the new banner ads and the growth in Web usage, I hope to more than double visits to the site on Jan. 25." Promotional banner ads are currently posted at the My Yahoo, Excite and Hotmail sites.
In addition the promotion is being supported via point-of-sale in stores and on bottles. Consumers can enter the promotion at the Cuervo Gold site during the half-time period of the Super Bowl Game. The unwired can enter by calling 1-800-BUY-JOSE. Eight winning entries--one from the Web site entries and seven regional winners who call the toll-free number--will receive a trip for two to the British Virgin Islands.