Euroserve Signs Exclusive Pan-European Deal With InterAd
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Euroserve Media, the European licensee of IMGIS Inc. that is establishing an AdForce Internet ad-serving system in Europe, signed an exclusive network agreement with InterAd, Europe's new Internet ad sales organization.
Euroserve's system, incorporating Cupertino, CA-based IMGIS's AdForce technology, will be fully operational by May, the company said. It provides centralized, Euro-specific ad serving done directly from Europe. Designed to carry a billion advertisements daily, it will be used exclusively across InterAd's represented "Premier Sites" and "Site Networks."
IMGIS and Euroserve said they are working together to create language and country-specific versions of the software. Pan-European multilingual campaigns, segmented by country, will be automatically delivered from a single system to the Internet user in his or her own language.
Through a partnership agreement with ad serving provider AdTech, the system will be integrated with comprehensive European databases to allow InterAd's advertisers to pinpoint audiences and deliver messages to qualified prospects. AdTech will manage the serving and data center from Frankfurt. Financial terms of the various arrangements were not disclosed.
Through AdForce, Euroserve incorporates a highly sophisticated impression inventory management facility, precision targeting, local language and currency interfaces, and real-time analysis and reporting, the company said. Every campaign is audited by an independent third party to verify results.
Prior to May, InterAd's ad serving will be backed up directly via the IMGIS system.
InterAd Holdings Ltd. was formed by employees of the former SOFTBANK Interactive Marketing's European operation, who left after SOFTBANK was acquired by ZULU-tek.
Euroserve is an Internet marketing and advertising organization based in Nuremberg, Germany, with offices throughout Europe.