Dialpad.com Taps CHB for National Campaign
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The start-up expects to spend $10 to $20 million on marketing over the next year.
The company wants to reach consumers, but it also wants to reach potential advertisers. Dialpad.com has already signed up seven million members in its seven months of operation. What's more important now is the means of monetizing that traffic. That's the reason the company will be placing ads in advertising trade publications, as well as in consumer publications.
"Dialpad.com has a unique value proposition, not only for consumers, but as a powerful new medium for advertisers that are trying to reach them online," said Tom Bedecarre, chairman of CHB.