Perceptual Systems Launches ActiveAd Agent

Perceptual Systems in New York released ActiveAd Agent, a new application for managing online media buying.

Using ActiveAd, advertisers can quickly send insertion orders out to publishers, get performance data from Web sites, and generate reports about how different campaigns, creatives, and sites are doing, the company said. Clickthrough rates, conversion rates, effective costs per click, and transaction are compiled within seconds.

"Agencies can replace unstructured spreadsheets with ActiveAd's database-driven way of doing planning, trafficking, tracking and analysis," said Sourabh Niyogi, president of Perceptual Systems. "Formalizing media buying processes with ActiveAd will save agencies significant amounts of time and money and enable new forms of business intelligence that are generally too difficult to achieve by hand."

Initial clients include Left Field and i-traffic, the company said. Pricing details were not disclosed.

Perceptual Systems was founded in 1997 to serve online advertising agencies and advertisers. Trial editions of ActiveAd Agent 1.0 are available on the Web site.