RealTime IT News

Digital Island, Web Marketing Team for Streaming Banner Ads

In an alliance that enhances Digital Island's position in the streaming banner ad business, ad agency Web Marketing Ltd. has tapped the firm to host and deliver ad streams to Europe, the US and South Africa.

Like Akamai, Digital Island is building a network of data centers and content distributors around the globe, so that ads can be stored closer to their final destinations -- on users' browsers worldwide. This type of delivery system is becoming especially crucial as the Internet grows more global, and as higher-bandwidth technology -- like streaming ads -- becomes more common.

"Advertisers are investing heavily in more sophisticated ways of attracting eyeballs online, and the capacity to serve streaming ads quickly and non-intrusively is a powerful advantage that Digital Island offers online advertisers," said Tim Wilson, vice president of marketing at Digital Island.

Web Marketing, which operates in London and New York and has alliances in Europe, says most of its clients are multinationals, which makes an ad delivery system very important to the firm.