RealTime IT News

Juno Taps LookSmart for Search Technology

In a move that promises to increase advertising revenue, search technology provider LookSmart on Monday landed a spot on free ISP player Juno Online Services Inc.

The companies described the agreement as a "multi-million dollar deal," but declined to give specific financial terms.

The deal gives Juno the chance to bring in new search and directory referral fees, and gives LookSmart greater reach and new ad impressions to sell. Juno had three million active subscribers during the month of March.

"It's a win-win situation for everyone: Juno's members will benefit from easy access to LookSmart's search solutions, while Juno benefits from an enhanced product offering," said Evan Thornley, chairman and chief executive officer of LookSmart.

"LookSmart benefits by the expansion of its search infrastructure penetration, increasing our ability to monetize both advertisements as well as the directory."