RealTime IT News

Voila! AdForce to Serve French Language Ads

CMGI's AdForce LLC on Monday inked a deal to serve around 20 million new ads monthly for BRANCHEZ-VOUS!, a French-language Web publisher and advertising network serving North America.

The deal calls for AdForce to handle ad management and delivery for the BRANCHEZ-VOUS! Portal, and for the Cible.net advertising network.

"We needed seamless management of our ad campaigns with the most efficient solution available and found that AdForce was the one provider that could handle our plans for future growth, especially as we look to larger markets outside of Quebec," said Jean Sanche, vice president of advertising sales at Invention Media, BRANCHEZ-VOUS!'s parent company.

Part of the system, which will become more important as BRANCHEZ-VOUS! grows, will be geo-targeting. That capability will enable advertisers to target niche audiences. Since the company operates sites in various markets in which French is spoken, advertisers will likely desire to reach specific markets -- or target different messages to people in different markets.

The company currently operates 13 sites in Quebec, and is growing its presence in French-speaking parts of Europe.