RealTime IT News

L90 Adds Promotions Through ePrize

In the latest indication that online promotions are a must-have capability for advertising firms, L90 Tuesday allied with ePrize to offer the company's promotions and sweepstakes programs to its customers.

The deal calls for L90 to use ePrize's sweepstakes programs in tandem with its online advertising programs, and for ePrize to refer clients to L90 for their advertising and direct marketing needs.

"The success of any online sweepstakes promotion is highly dependent upon a strong corresponding online advertising campaign," said Joshua Linkner, ePrize chief executive officer.

"L90, with its outstanding online advertising services, is a perfect complement to ePrize's promotions for customers looking for integrated online marketing solutions."

Both companies are portfolio firms of the Rare Medium Group, a Web development firm and Internet incubator.