broadcastspots.com Adds Streaming Audio to Media Marketplace
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The agreement represents a stretch into a new medium for broadcastspots.com, which has concentrated on radio so far. The company is one of a half dozen media marketplaces -- including AdOutlet.com, OneMediaPlace.com and BuyMedia.com -- which are seeking to improve the process of buying and selling media, by using the Internet.
WWW.com provides the technology and operates a network of around 230 Internet-only streaming audio stations. Besides being streamed in an audio format, the ads can be accompanied by text on the player's song panel, so users can click-through to the advertiser's Web site.
"With the signing of WWW.com, broadcastspots.com adds the exciting dimension of Internet audio advertising to our affiliate roster," said broadcastspots.com senior vice president John Cravens.
broadcastspots.com helps media companies reduce the problem of unsold inventory, by allowing buyers to purchase it through an online media marketplace. The company has more than 900 radio affiliates nationwide, including the ABC Radio Group of stations, Emmis Communications, One-On-One Sports, American General Media, the Simmons Radio Group, and The Cromwell Group.