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LifeMinders, Air2Web Form Wireless Partnership

Direct marketing infrastructure company L ifeMinders signed a deal making Air2Web, a wireless application service provider (ASP), the first wireless ASP to distribute LifeMinders wireless personalization and reminder technology to its customer base.

LifeMinders also said that more than 1 million members already have registered to receive wireless messages. The company said it is in the midst of rapid expansion in the wireless Internet space, amassing its large wireless message member base in six weeks and developing new products to provide personalized wireless offerings.

The deal with Air2Web will bundle LifeMinders' direct marketing infrastructure, which includes data warehousing and its proprietary personalization process, with Air2Web's wireless backbone. Financial arrangements were not disclosed.

"We have built our business on personalizing information to our massive database; more than 15 million members have been receiving our targeted messages for over a year," said Stephen R. Chapin Jr., chairman, chief executive officer and founder of LifeMinders. "Now, we're taking that capability to wireless." currently offers severe weather alerts and zip code- specific forecasts to its wireless members. The capabilities made available through the Air2Web partnership will extend that offering to the delivery of additional categories, including personal events, horoscope and stock alerts, all expected in the coming weeks.

The Air2Web Always Interactive suite of services enable businesses to create, deploy and deliver their branded applications and content to consumers using wireless WAP and SMS phones, pagers and pervasive computing devices. These services support interactive applications on digital phones that combine text and audio. Air2Web provides application hosting, including day- to-day applications management and support.