RealTime IT News

Engage Snares Dialpad.com Ad Serving Account

Voice-over-IP telephony player Dialpad.com Inc. on Thursday tapped Engage Inc.'s to serve ads using Engage AdManager for its free advertising-supported service.

The banner ads, which are targeted by using demographic information users enter when they sign up, appear on a pop-up window that's in front of users whenever they are using the service. The company says sessions last for 18 minutes on average.

"The powerful combination of Engage's targeted ad server platform and our active and expanding base of Dialpad users allows us to work more closely with leading online marketers to attract new campaigns that take advantage of this effective new advertising medium," said Peter Hewitt, vice president of communications for Dialpad.

According to Nielsen/NetRatings April 2000 numbers, Dialpad had 47.8 million page views from 1.47 million unique visitors. The service gives users the ability to call any US phone number and talk as long as they like for free.