RealTime IT News

Net2Phone, NextCard Forge Advertising Alliance

Internet telephony provider Net2Phone Inc. Monday established an agreement in which it will market Nextcard credit card services.

In turn, NextCard will gain access to the Net2Phone user base through direct marketing and advertising on the Net2Phone software.

Through this relationship, Net2Phone is capitalizing on customer acquisition and monetizing customer relationships, according to Morris Berger, chief marketing officer.

"NextCard provides users with instant credit card authentication and approvals for usage, and we believe our customers will appreciate all of the real-time benefits the company offers," he said. "We are pleased to continuously provide our customers with best-of-breed services."