RealTime IT News

Lightningcast Debuts Streaming Media Ad Network

Lightningcast Wednesday launched a streaming media advertising network serving both Webcasters and advertisers.

To date, the company has inked deals with webcasters CyberRadio.com, DiscJockey.com, eRadioLive and 2000Radio.com.

As part of the agreements, Lightningcast will inserts ads into streaming media.

"Our technology enables advertisers to reach more than 25 million avid users of streaming media, or 'streamies,'" according to Tom Des Jardins, chief executive officer and chief technology officer of Lightningcast.

The service is designed to deliver advertisers to targeted audiences using profiling techniques based on geography, demography and behavior.

The service exposes advertisers to new revenue possibilities and audiences," said Dave Giunta, vice president of business development at DiscJockey.com.

"Our advertisers will be able to target exactly whom they want to direct the ad to," he said. "Lightningcast lets us aim an audio ad linked to a click-through banner on our site."