RealTime IT News

ePod Signs Distribution Deal With DoubleClick

ePod Corp., which offers a platform for converging online advertising and commerce, Thursday struck a marketing deal with advertising solutions provider DoubleClick Inc..

As part of the agreement, DoubleClick will offer the ePod showcase through its network. The ePod showcase is a transactional unit that contains an advertiser's branded message and targeted products. The product's patent-pending technology is designed to let customers browse, shop, sign-up for newsletters and view rich media without leaving the publisher's page.

Further, DoubleClick will promote the product to sites within its network and resell ePod products to its sponsors.

This agreement gives advertisers a way to differentiate their online marketing campaigns by using the transactional ePod showcase as a sponsorship vehicle on DoubleClick's Network of sites, said Beth-Ann Eason, DoubleClick vice president.

"The product has the ability to bundle interactive content and commerce into a single, easy package, which adds a valuable, rich sponsorship tool to our online advertising solutions," she said.