RealTime IT News

Giggo.com, Yahoo! Strengthen Alliance

giggo.com, an online automotive financing and shopping resource, Friday expanded its ad presence on the Yahoo! network of properties.

giggo.com is now running banner advertisements on Yahoo! Autos and Yahoo! Classifieds.

Through a separate agreement, giggo.com currently enables users of Yahoo! Autos and Yahoo! Finance to access loan information, get auto loan quotes and apply for auto loans online through giggo.com's link.

giggo.com also is the provider of auto loan quotes on a co-branded Get A Quote Page offered through the loan centers on Yahoo! Finance and Yahoo! Autos. "Our expanded presence on Yahoo! will further our goal of providing millions of consumers with an easy-to-use, central resource for researching and financing new and used cars on the web," said Brian Reed, chief executive officer, giggo.com. "We are confident that our new mix of advertising will help expand our reach even further to Yahoo!'s large base of users."