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AdForce, PlanetWeb to Deliver Ads to Consumer Electronics

In a deal that brings AdForce-served ads to devices like the Sega Dreamcast console, CMGI's ad serving firm on Monday joined forces with PlanetWeb, a software provider for Internet appliances.

Under the terms of the deal, AdForce will serve targeted advertisements to Planetweb-enabled devices, such as Sega Dreamcast game consoles, Planetweb iDVD (Internet-enabled DVD players), and set-top boxes.

"Reaching consumers with targeted ads delivered to digital platforms opens up a host of opportunities for revenue-generating ad promotion and incentive campaigns," said Gordon Short, vice president of marketing and business development for Planetweb.

"AdForce's ability to transmit ads to Internet Appliances allows us to participate in shaping the burgeoning t-commerce (television commerce) marketing model."

The deal is part of Adforce's AdForce Everywhere initiative, which aims to serve ads on wireless devices, interactive television, point-of-sale displays, Internet appliances, and other consumer devices.

The companies plan to begin delivering the first ads to Planetweb's Sega Dreamcast portal in the third quarter of 2000, and will also deliver ads to Planetweb's Internet-enabled iDVD appliances. The ads will be served as banners, buttons, ad pages, and billboards.