RealTime IT News Launches Web Venue for Michael Jordan launched what the New York-based online development firm is billing as "a unique Web venue for the Michael Jordan brand."

Residing at, the site employs non- linear navigation tools, cutting-edge graphics, and vivid color. said the basketball star's site randomly takes participants from one section of the site to another, giving participants a sense that they are spontaneously pivoting through the venue, much like the thrill of "driving to the basket " with Jordan.

The site was designed to market the Michael Jordan line of footwear and apparel. Spending on site development was not disclosed.

" is redefining the way businesses communicate brand values and the Michael Jordan brand venue is a three-pointer," said Kyle Shannon, chief creative officer of "We strive to create Web venues that achieve what we call 'living the brand.' To do this, a venue must embody the brand, deliver usefulness as a brand experience, embed the brand where participants spend time and function globally and cement consumer loyalties."

Michael Jordan launched his "Jordan brand" in November 1997. is a full-service online development company that designs and builds Web venues for a diverse group of travel, financial and consumer business-to-business product companies.