Agency.com Launches Web Venue for Michael Jordan
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Agency.com launched what the New York-based online development firm is billing as "a unique Web venue for the Michael Jordan brand."
Residing at Jumpman23.com, the site employs non- linear navigation tools, cutting-edge graphics, and vivid color.
Agency.com said the basketball star's site randomly takes participants from one section of the site to another, giving participants a sense that they are spontaneously pivoting through the venue, much like the thrill of "driving to the basket " with Jordan.
The site was designed to market the Michael Jordan line of footwear and apparel. Spending on site development was not disclosed.
Michael Jordan launched his "Jordan brand" in November 1997.
Agency.com is a full-service online development company that designs and builds Web venues for a diverse group of travel, financial and consumer business-to-business product companies.