Environ.com, VerticalNet Swap Marketing Opportunities
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Under the terms of the agreement, Environ.com will get links and exposure in 12 of VerticalNet's online communities, including Chemical Online, Electrical Contracting, ElectricNet, Food Online, Meat and Poultry Online, Plant Automation, Pollution Online, Power Online, Safety Online, Solid Waste, and Test and Measurement.
VerticalNet will, in turn, tap Envorn.net's database of customers.
"This agreement with VerticalNet is part of our strategy of working with winning companies to bring the best resources to our B2B customers," said Robert Johnson, chairman and chief executive officer of Environ.Com.
Additional co-marketing programs include joint tradeshow and database mining initiatives.