WorldNow Division Signs Ackerley Group's KVOS-TV 12
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DataMark Holding Inc., of Salt Lake City, said its WorldNow Online Network Inc. subsidiary signed an affiliation agreement with The Ackerley Group's KVOS-TV 12, an independent television station in Bellingham, WA.
The station reaches the British Columbia Lower Mainland market, the second largest English-speaking television market in Canada. Financial terms of the arrangement were not disclosed.
WorldNow provides its television station affiliates with both local and national Web-based advertising and revenue opportunities in content areas such as e-mail, classifieds, music, movies, travel, finance, dining, and automotive.
WorldNow television station affiliates will promote and drive traffic to their own Web site and their own co-branded WorldNow content sites through on-air television advertising. WorldNow is creating a network of interconnected Web communities that are promoted by its local television station affiliates.
DataMark recently entered into an agreement to acquire Digital Courier Technologies, a provider of Internet and Java-based software solutions and owner of WeatherLabs Inc., an online weather service company. The company also owns and operates Books Now, an Internet book retailer.