LifeMinders, Val-Pak Partner for E-mail Coupons
Page 1 of 1
E-mail direct marketing player LifeMinders Inc. and the traditional Val-Pak Direct Marketing Systems on Thursday pledged to expand their relationship, in a deal that would bring ValPak.com coupons to consumers in specific geographic areas.
In this case, LifeMinders' technology, which allows e-mail marketing messages to be targeted based on geographic area, helps Val-Pak better migrate its system -- which is based on its traditional direct mail service -- to the Internet age.
The two companies originally ran a test, sending coupons and discounts to the 4.3 million people that receive the LifeMinders Today daily e-mail. The campaign targeted members in the top 50 DMAs, making offers specific to each market. The Val-Pak offers were placed in various positions within the e-mail to test consumer response.
Apparently, the test was successful enough to warrant an expanded relationship between the two companies.
"We're excited to add such a solid partner to our distribution network and provide Val-Pak's thousands of clients with a very unique delivery channel for their valuable offers."
ValPak.com currently offers 30,000 electronic coupons from local and national merchants across the country.