MediaCircus Designs Cherry Coke Promotion
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Coca-Cola launched a four-month long online promotion for its Cherry Coke soft drink.
Consumers who visit cherrycoke.com can design content that reflects the soft drink's ongoing "Do Something Different" campaign.
The promotion, called Cherry Coke 101, allows participants to develop creative content, either writings or art, that pertain to a variety of themes that change weekly on the site.