Advertising.com, PhoneOnline.com Team for B2B Wireless Ads
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The deal, of which financial details were not disclosed, calls for PhoneOnline.com to make available ad space on the WAP sites it hosts for clients with mobile workforces. Advertising.com will round up advertisers, provide the ads themselves and serve those ads.
"PhoneOnline.com has impressed us with their conversion of legacy data to WAP format and wireless accessibility; it's a perfect complement to our advanced WAP delivery technology," said John Ferber, co-founder and chief Internet officer of Advertising.com.
"We are confident that our partnership will help us line-up advertisers who want to target very specific, vertical markets."
Phoneonline.com will offer an advertising-subsidized package to new and to existing clients. Those who agree to allow marketing messages to be delivered to their wireless devices will receive their service at a discount.