B2BWorks Lands Business News Publishing Sites
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Business-to-business Internet ad network B2Bworks inked a deal with Business News Publishing Co. (BNP) on Thursday to bring more than 20 new trade publishing sites into its network of vertical sites.
"This partnership is exciting because it symbolizes B2BWorks' network in its purest form," said Bill Furlong, B2BWorks' president and chief executive officer.
"Professionals in niche industries such as air conditioning, engineering or chemical processing are now, more than ever, accessing the Web extensions of their industry trade publications for business information on a daily basis.
The company currently delivers around 75 million page views and reaches more than 17 million unique visitors monthly through its network of 325 site affiliates.