RealTime IT News

Modem Media, DoubleClick Strike Two-Year Deal

Modem Media announced Tuesday that DoubleClick TechSolutions DART (Dynamic Advertising Reporting and Targeting) for Advertisers service will be the preferred ad management tool for its Me-business network for the next two years.

With the agreement, DoubleClick Inc., parent company of DoubleClick TechSolutions, becomes the latest Internet services company to join Modem Media's Me-business Network, a suite of Internet ad management services, which range from ad-serving to e-mail to content distributed over wireless networks. Other companies that have joined Me-business include Big Foot Interactive, Cyber Dialogue, iMediation and Post Communications.

DART, an outsourced service developed for agencies and advertisers, offers its users campaign planning, management and optimization services.

"We have worked with Modem Media for a number of years and are proud that DART for Advertisers has been chosen as their preferred advertising management system," said David Rosenblatt, senior vice president of DoubleClick TechSolutions.

"With the addition of our proprietary ad management solution, Modem Media rounds out its distinct solutions offered through the Me-business Network," he said.