RealTime IT News

E-Mail Marketers Mail.com & CheetahMail Partner

Internet marketing services provider Mail.com Inc. announced Wednesday that it has struck a deal to become the "preferred reseller" of CheetahMails e-mail list management services.

The new partnership means that Mail.com, which has agreed to make a strategic investment in CheetahMail, can use and sell Cheetahs list management services to its clients. CheetahMail will provide the list hosting infrastructure and subscriber support, including handling bouncebacks, subscribes and unsubscribes, and responding to user queries.

"E-mail marketing is as much about keeping existing customers happy as it is about acquiring new ones," said Jim O'Brien, vice president of Mail.com's Permission Marketing Group. "By adding CheetahMail's flexible tools, highly scaleable infrastructure and reputation for top-notch customer service to our existing opt-in offerings, Mail.com can now offer marketers an effective solution for each phase of the customer lifecycle from acquisition to retention, loyalty, and customer service," OBrien said.

Mail.com said CheetahMail's Web-based administration tools will make it easier to segment customer lists (by demographics and purchase history) for e-mail marketing campaigns.

"Mail.com benefits from CheetahMail's above-average click-through rates and unparalleled list management expertise, while we have access to Mail.com's top-notch experienced sales force and account management teams," said Irene Pedraza, CheetahMail chief executive officer. "This unbeatable combination will ensure our clients' ability to build and expand relationships with their customers."