RealTime IT News

DoubleClick, SmartAge.Com Team for Small Business Ads

SmartAge.Com, an online provider of small business services and products, forged an alliance Thursday with DoubleClick Inc., which gives businesses affiliated with SmartAge.com access to DoubleClick's advertising networks.

Under the agreement, the 1.3 million affiliates of SmartAge.com will be able to advertise on both DoubleClick's U.S. Network and its Sonar Network, which together comprise thousands of sites.

SmartAge.com's small business members will be offered geographic targeting, run of network and category targeted packages on DoubleClick's networks. Online campaigns on these networks will be delivered by DoubleClick's DART technology.

"SmartAge.com's relationships with over one million small businesses make them a great partner for DoubleClick," said Wenda Harris Millard, executive vice president, DoubleClick Media.

"This is also a great opportunity for SmartAge.com's small business members to grow their businesses by advertising on some of the most premium sites on the Web," she said.