X.com, Gazooba Team for Viral Marketing Incentives
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The partnership will let Gazooba's clients send cash to word-of-mouth program participants via e-mail as an incentive when friends act on recommendations. Participants can have the money directly deposited into their bank account.
"X.com's user base has had tremendous growth, primarily through word-of-mouth viral marketing so we understand the power of personal relationship marketing," said Elon Musk, founder and chief executive officer of X.com, which provides the PayPal e-mail payment service.
PayPal allows individuals to send money to one another via the Internet.