ADSmart Signs The Mountain Zone
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ADSmart will serve as the exclusive advertising sales channel for The Mountain Zone, reaching advertisers looking to target The Mountain Zone's audience of "twenty-somethings," who are skiers, mountain climbers, and snow boarders.
ADSmart features a variety of affinity networks focused on special interest topics for a variety of demographic groups. Within each affinity network, in this case, active sports, ADSmart captures different target audiences.
ADSmart has an established relationship with GORP, another Internet active sports site built specifically for "baby boomers"--people 35 to 50 years old.
Lowrie added that ADSmart plans to build its active sports affinity network by adding other active sports sites that do not compete directly with sites currently in the network, but do provide additional value and audiences to advertisers.
Other affinity networks include College, Sports, Travel, Technology, and Finance/Investing, drawing a reported 8 million unique viewers each month to more than 50 Web sites. The ADSmart Network is a majority-owned subsidiary of CMG Information Service.