Splitsville for McDonald's, Organic
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McDonald's has reportedly parted ways with Organic in San Francisco, its interactive agency of record.
Advertising Age, citing sources "close to the situation," reported that the agency "fired" McDonald's as a client because of the advertiser's lack of focus and direction on a Web strategy.
It is not clear if McDonald's has hired another agency or will conduct a review. The fast-food chain has recently been touting its redesigned site and mentioning its Web site address in all its advertising.