E-Mail Marketer Wants Wireless Market
Page 1 of 1
The acquisition, LifeMinders said, has a purchase price of $36 million, and is comprised of approximately 1.25 million shares of LifeMinders common stock and $1 million in cash.
LifeMinders believes the smartRay acquisition "will accelerate the use of its personalization technology in the wireless industry." SmartRay's system enables real-time message delivery to digital mobile phones, one- and two-way pagers, and wireless PDAs. The company also offers a suite of personalized, profile-driven messages and alerts that target wireless users.
The expanded LifeMinders services will be promoted to LifeMinders existing customers, as well as more than 20 of its outsourcing clients.