RealTime IT News

L90, Adidas Get Ready for School

Online advertising company L90 Inc. Friday announced the launch of a two-month long back-to-school online promotion for adidas, which consists of a commerce enabled micro-site.

The so-called "adidas e-rena" promotion, is designed to drive consumers to thestore.adidas.com , the athletic footwear maker's Web site.

L90 says the "e-rena" will be promoted via targeted 468x60 banners and ads on top branded sites, including Alloy.com, FamilyWonder.com, iParenting, Sega.com. The company hopes to reach children, teens, and their parents.

The centerpiece of the campaign is the "e-rena" micro-site. When a consumer clicks on an Adidas promotion, L90 said, the micro-site will launch, allowing visitors to interact with adidas content and buy adidas products while staying on the host Web site. The adidas e-rena micro-site will also launch automatically when a visitor enters certain targeted areas within these Web sites.

"Adidas is excited to be partnering with L90 on this innovative promotion," said Annette Stroud, director of e-commerce, adidas America.

"The back-to-school time frame is such an important one for adidas, and we are certain that this promotion will help us reach our target market in an impactful way."