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AdForce, ClickAction Team for E-Mail Marketing

AdForce LLC, CMGI's ad management and delivery company, added e-mail marketing to its list of capabilities Tuesday, forging an agreement to use ClickAction Inc.'s e-mail relationship management services.

The new Web-based tools -- dubbed AdForce Mail -- are designed to help marketers design and manage targeted, one-to-one e-mail campaigns. Basically, the agreement allows ClickAction to expand its list of users, and gives AdForce more capabilities to offer its existing customers.

AdForce Mail features permission-based profiling tools, and the ability to target and personalized offers based on those profiles, demographic data, and rules. In addition, the solution allows users to host, deliver, and manage e-mail lists. It also features tracking and reporting capabilities.

"AdForce Mail, featuring ClickAction's E-mail Relationship Management service, is an online marketing advantage for firms that recognize the value of expanding their current Web-based advertising with permission-based e-mail campaigns," said Joe Cortale, executive vice president of worldwide sales at ClickAction.

"Offered with AdForce, our solution enables companies to open this new channel of e-mail communication with complete control."