RealTime IT News

Ad pepper to Bring Unicast to Europe

European ad network ad pepper media will begin offering specialized interstitial options to its clients as part of an agreement with rich media ad firm Unicast, announced Thursday.

Through terms of the deal, Unicast's Superstitial ad platform will be made available to advertisers using ad pepper's network. The proprietary technology integrates high-quality multimedia and interactivity into background-loading interstitial ads.

"Our new relationship with Unicast will allow us to offer all of our international customers a powerful, proven ad format," said ad pepper media chief operations officer Jochen Rabe. "For ad pepper media customers, there need be no limits placed on their creativity."

For their part, Unicast executives are pleased about the potential for expanding the reach of their rich media product platform.

"Unicast looks forward to deepening the penetration of the Superstitial within Europe," said Richard Hopple, Unicast chairman and chief executive officer.

Network serving ads based on Unicast's Superstitial technology include 24/7 Media , DoubleClick , Engage , L90 , Phase2Media and Real Media . Advertisers ranging from Johnson & Johnson to Microsoft to Nissan have featured the platform in online campaigns.

The agreement is the latest in a series of developments for ad pepper. Earlier this month, the network appointed America Online International Business Director Glenn Klepchick to the post of chief executive officer for its newly created U.S. sales offices, which began operations in May.