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Net-mercial Announces Affiliate Marketing Network

Streaming rich media startup Net-mercial Tuesday announced its intention to enter the ad network space with an affiliate marketing program called Jump.Space.

Clicking a link on a network member's site will serve an interstitial, streaming rich media ad to users, which plays while the next site loads. The ads can incorporate interactive Flash or transactional elements.

Advertisers on the Jump.Space network will also have access to Net-Mercial's tools for tracking, targeting and optimization.

"Jump.Space ads have superior advertising power because they combine the undivided attention of users, inspiring rich media messages and the interactive tools necessary for instant action," said Net-mercial Chief Executive Officer David Lamb. "Advertisers finally have a method for getting the online results they expect."

Company execs hope the marketing network will foster the spread of Net-mercial's ads. The ads are currently sold by ad management and delivery company AdForce, a CMGI company, and free site host FortuneCity.com.

Advertisers using Net-Mercial's interstitial include promotional site Netflip.com, automatic forms filler Gator and contest site Group Lotto. Auto manufacturer Chrysler, and online currency company