RealTime IT News

BBDO's Interactive Shop Taps DoubleClick

BBDO Worldwide's interactive agency @tmosphere Wednesday signed an agreement with DoubleClick, naming the ad company its preferred vendor for ad serving, tracking, optimization and reporting.

The deal gives the company's DART ad management system the potential to be selected for some important offline brands handled by @tmosphere, including Unilever, FT.com, and Kahlua.

"We chose DoubleClick as our preferred ad management solutions provider because they have reliable technology, and because DART's reporting methodology and system is a powerful tool in helping us to deliver the strategic analysis and optimization our clients expect," said @tmosphere president and chief executive officer Susan Pinkwater.

@tmosphere joins more than 300 advertisers and interactive shops retaining the industry leader as their preferred ad management vendor.

"BBDO's @tmosphere adds another blue-chip client to our portfolio agencies and advertisers worldwide using the DART for Advertisers solution to manage and optimize their online campaigns," said David Rosenblatt, senior vice president for DoubleClick's TechSolutions division, which administers DART.