RealTime IT News

IAR Bits and Bytes for Wednesday

AdForce to Serve Ads on

Outsourced ad server and network AdForce this week announced it will manage and deliver ads for a fellow CMGI company, private-label Internet access provider

Financial details of the agreement were not disclosed. enables companies to offer branded dial-up Internet access to consumers. Banner ads are displayed on a floating, client-branded menu bar.

Through terms of Tuesday's agreement, AdForce will serve ads to the more than 4 million users of Internet access provided by any of's clients. The company's roster includes some heavily-trafficked portals, including Lycos, Excite@Home and CMGI-owned AltaVista.

"Customers like turn to AdForce because they recognize that our reliable and swift serving, tracking, and reporting services provide tangible benefits to their business," AdForce chief executive officer Chuck Berger said of the deal.

Spanish, Portuguese-Language Ad Network Adds Recruitment Site

Spanish and Portuguese language online advertising network I-network added online job site to its network of sites. Through terms of the agreement, I-Network will exclusively represent and sell's inventory.

Financial details were not disclosed. joins the more than 200 publishers from Latin America, the U.S. and Spain, in the I-Network network, including, and

ClickAction Introduces Client Information Portal

Opt-in e-mail marketer ClickAction Tuesday announced an information site for its clients and partners.

Clients and partners using ClickAction's services will be able to use the portal to obtain round-the-clock campaign reports and to tweak optimization settings. The site also contains information and content useful for marketers, for instance, information on e-mail marketing best practices.

"It is imperative to offer clients the ability to self-educate and to scale their efforts in an efficient manner," said Kathy Williams, vice president of operations for ClickAction. "This portal allows our clients and partners to do just that." Taps for Rich Media E-mail Ad Product

Rich media e-mail marketer inked a deal with content site to provide rich media e-mail capabilities to's advertisers.

Through the partnership, will provide message creation, production and hosting to's advertisers.

Financial terms of the deal were not disclosed.

While relatively new, opt-in rich media e-mail typically generates higher levels of response than traditional banner ads or text e-mail.

The content site will kick off the new partnership with rich-media e-mail campaign promoting its new offering to opted-in committed and potential advertisers.

"By partnering with inChorus, we are enhancing our advertisers' ability to deliver compelling and effective rich e-mail messages," said sales operations director Meredith Feldsted. "'s technology is a powerful branding and direct response vehicle which we believe will bring significant results to our advertisers."

eVoice Lau