RealTime IT News

Starbucks Signs With Organic

Organic Online in San Francisco was selected to handle interactive for the Starbucks chain of coffee shops.

Cimeron Dunlap of Organic told the Silicon Alley Reporter that the site will be a "multi-channel retail extension" of the Starbucks chain, which will feature the various aspects of the business: serveware, brewing equipment, and, of course, the coffee itself.

Dunlap was quoted as saying that the site will deliver a "unique Starbucks experience," though the client is declining comment on the site until the launch, scheduled for next fall.

Organic was chosen over nine or ten other unnamed bidders, principally due to its work on Nike.com and Harley-Davidson.com, according to Starbucks officials.