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US Interactive Acquires Sandler New Media

US Interactive Inc. in New York said that Sandler New Media, an Internet strategy, development and marketing firm for global companies, has become a part of the company.

Susan Sandler, previously president of Sandler New Media, joins US Interactive as vice president, digital brand strategies, effective May 4. Financial arrangements of the acquisition were not disclosed.

"Our clients, and the market as a whole, are making an increased demand for Internet strategy and business development expertise," said Larry Smith, chief executive officer of US Interactive. "Sandler New Media has an excellent reputation as a highly focused strategic Internet services consulting practice, and we are thrilled that Susan and her staff are now part of US Interactive."

"By joining with US Interactive, we hope to provide the marketplace with a greatly enhanced strategic front-end that complements this company's existing practices," said Sandler. "Our goal is to bring together consulting and marketing services, including innovative online media planning and buying, in order to help our clients establish their brand in the digital marketplace as effectively as possible."

Sandler New Media , established in 1995, specializes in the creation of digital brand strategies, as well as interactive advertising and media development and placement for clients and partners that included advertising agencies, international brands, and direct marketers.

Also joining US Interactive from Sandler New Media is Rich Reigart. An account executive at Sandler New Media, Reigart has experience in business development, program management and client services.

US Interactive fuses the disciplines of marketing agencies, technology systems integrators and business management consultants into integrated solutions.