InterVU, Microsoft in Licensing Deal
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San Diego-based streaming media company InterVU Inc. signed a non-exclusive licensing agreement with Microsoft Corp. that will enable InterVU to distribute and support NetShow 3.0, just released by Microsoft as a beta version.
The agreement will result in InterVU upgrading its Network to fully support NetShow 3.0, and providing its content and advertising customers with the enhanced NetShow video quality. Financial terms were not disclosed.
InterVU said it will also make NetShow 3.0 available through its eyeQ Multimedia Manager, that currently includes NetShow 2.0 and most other major video/audio formats. EyeQ downloads, installs and updates multimedia software at no charge to end-users.
Steve Klein, InterVU's vice president for business development, said that NetShow 3.0 "will enable our customers to take advantage of all of the high- quality streaming video applications such as rich advertising, live broadcast and on-demand video."