RealTime IT News

Sponsors Sign on for Camp Interactive

Interactive Marketing Inc. said sponsors for its Camp Interactive, August 1-4 at the Hyatt Regency in Beaver Creek, CO, include Intel, 24/7 Media, AdForce by IMGIS, AltaVista and MatchLogic.

The three-day executive retreat for marketers will focus on "The Business of Interactive Marketing." Crain's Advertising Age Group of Publications, including Advertising Age and Business Marketing, has secured the media sponsorship for this event.

Camp Interactive provides senior-level marketers and agency executives with case studies of the interactive marketing strategies and techniques being used today. Networking is a key component to Camp Interactive, and activities that provide a backdrop for relationship building are integrated into the conference agenda.

"Marketers are finding business increasingly dependent on strategic relationships. Camp Interactive will serve as a catalyst for these relationships by limiting attendance, providing hands-on sessions, and planning unique networking activities," said Andy Batkin, CEO of Interactive Marketing Inc.

Break-out sessions will analyze case studies from each sponsor's product or service, covering the latest technology, to advertising techniques, to media planning and buying.

Interactive Marketing Inc. is a Los Angeles-based consulting, publishing and conference company providing information and guidance for marketers intent on maximizing opportunities in the new media environment.