Filmtrust Acquires IFILM Software Assets
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IFILM and Filmtrust have formed a strategic collaboration to bring enhanced business-to-business online tools to the entertainment industry.
Under the terms of the agreement, Filmtrust will acquire IFILMs' key software assets including PRODUCTIONpro, LOCATIONpro, and JOBpro. IFILM will provide Filmtrust with promotional/marketing support and consulting to help bring these e-business tools to the entertainment market. IFILM will receive a preferred equity position in Filmtrust for IFILM's contributions to the co-venture, which will be branded under the Filmtrust name.
"As a growing ASP, We are continually striving to bring premiere e-tools and online services to the entertainment community," stated Filmtrust's CEO Andrew Adelson. "This partnership with IFILM enables us to add a suite of premium software applications to our online infrastructure and dramatically expand our scope of services in an effort to lead this emerging space. IFILM's exceptional tools and industry expertise will integrate well with our current offering. This collaboration is a giant step to producing the most adaptable and fully integrated platform of e-business and e-procurement tools in the entertainment community and providing the strongest possible resources to the industry."