OfficeMax, Excite Sign Sponsorship and Marketing Pact
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Cleveland-based OfficeMax Inc. said it signed a two-year comprehensive sponsorship and marketing agreement with Excite Inc.
The deal will give Excite's more than 20 million monthly users direct access to OfficeMax OnLine through Excite's Business and Investing, Small Business, Careers and Education, Computers and Internet, and Shopping channels. OfficeMax OnLine will also be prominently featured through keyword and targeted banner advertising throughout the site.
"This agreement positions OfficeMax OnLine with one of the Internet's largest online services," said Michael Feuer, chairman and CEO at OfficeMax. "The rapidly emerging small business community on Excite helps OfficeMax OnLine expand its customer base by reaching millions of new customers who are currently using the Internet as an important part of their business."
In addition, OfficeMax OnLine will also utilize targeted advertising during key times of the year to offer Excite customers direct access to product promotions and seasonal specials.
OfficeMax operates 735 full-size superstores in over 300 markets in 48 states and Puerto Rico. The Company also operates CopyMax and FurnitureMax, store- within-a-store modules devoted exclusively to print-for-pay services and office furniture, respectively.