Novo/Ironlight Awarded Park City Account
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San Francisco-based digital business agency Novo/Ironlight said it has been awarded the Park City, UT Mountain Resort account, which will be home to the next Winter Olympics.
Novo/Ironlight said it will create a Web site for Park City Mountain Resort that will be both information rich and dynamic for the end user. Billings were not disclosed.
In developing the site for a late summer launch, the company said it will focus on portraying the total Park City experience including resources on everything from accessing current weather conditions, to finding restaurants.
Novo/Ironlight said it will strive to maintain Park City Mountain Resort's image and branding as "The Genuine Rocky Mountain Resort Town" through interactive and informative components on the site. Guests who visit the Web site will have an opportunity to purchase ski lift tickets online, obtain a print out of personalized skill-specific trailmaps, engage in chat sessions with professional downhill snowboarders and skiers, receive instructional advice and learn historical information.